The Swoosh vs. Three Stripes

Nike: THE swoosh

Adidas: THREE stripes

Regardless of what logo you prefer to wear, I can say with full confidence that you are guaranteed see one of these brands throughout your day.

The Swoosh

Sometimes winners don’t finish first.

It’s a hot summer day in 1972, the runners line up, waiting for the gun to go off. A shot pierces the crisp air and almost in a blink of an eye, the starting line is completely empty. Within a couple hours, rounding out the top 7 is Mark Covert, becoming the first athlete to cross the finish line wearing a pair of Nike shoes.

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Mark Covert finishing 7th at the 1972 Olympic marathon trials.

This was only the start for Nike. Mark Covert finishing 7th at the 1972 Olympic marathon trials

From this moment forward, this served as a catalyst for future runners. Nike is a company that isn’t afraid of innovation and running into the unknown. There has been many “not as successful” projects such as a the Nike Fuelbox. The experiments that fail only give more motivation to the creators, with new tech developed in all new gear.

Nike started off as an idea, pitched on hope. Phil Knight (founder & previous CEO) wanted to make better shoes for athletes, what came next over the last 40 years was a combination of years of an idea finally coming to fruition.

 

 

 Three Stripes

A split down the middle creates two sides.

Brothers often argue and disagree often throughout their respective lives, always wanting what the other doesn’t. Working together in Bavaria, Germany, brothers Adolf Dassler and Rudolf Dassler both had a passion for shoes. Adolf, or better known as “Adi” was a shoes designer while Rudolf was a salesman.

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Left: Adolf Dassler (Adidas)                 Right: Rudolf Dassler ( Puma)

Putting their two minds together, they started a business together called “Gebrüder Dassler Schuhfabrik”. This company sought to provide athletes with the best shoe technology to date. With the brothers constantly going at disagreeing with each other over the future of the company, even the choice of wives they had, in the 1940’s, Rudolf left the company.

The split would allow two of the greatest shoe companies to be created, Puma and Adidas.

The Decision

In the year 2000, Nike and Jordan Brand (a sub-brand) dominated the shoe game. Athletes, celebrities, politicians, everyone was rocking a swoosh. It wasn’t till the recent 2010’s that Adidas has found tremendous success. Athletes such as James Harden and Nick Young (Swaggy P) have propelled the brand to new heights, as well as Kanye West leaving Nike for Adidas.

Adidas has always made very good cleats and casual shoes, and so does Nike. The biggest difference between the two juggernaut companies is how they reach their success. Nike uses sports such as track and basketball, with Michael Jordan really propelling the company. While Adidas uses soccer in Europe to promote their company on a world wide scale. fdd00ad837f3f9d5e6768af4b97cf03f

 

Many people wouldn’t dare wear Nike and Adidas together in the same outfit. Myself, I feel there is a great disparity between both brands and is a no-no to wear both brands together.

Whether you want to rock Boost technology or Flyknit, a Swoosh or Three Stripes, each bring something innovative to the table.

So what will you wear?

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